Here is my inspiration board to explain another style to clients.
Urban Contemporary (and most modern/contemporary styles in general): straight lines, horizontal emphasis, steel furniture accents, straight furniture leg, stained wood, simple door styles and trim styles, graphic art, spare fireplace mantles, very little pattern in fabrics, ceilings with structural elements exposed, lots of glass, lots of windows, floors are concrete or wood--but if there is carpet it is a low loop style. No organic shapes. Industrial feel. Pops of solid color.
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